Marketing That Sells! A Beginner’s Perspective (Online Course)
Ateneo CORD E-Learning Series (ACES)
presents
Marketing That Sells! A Beginner’s Perspective
(Online Course)
Date: July 29 - 19 August 2008 (only 1-2 hours daily over a 3-week period)
The Online Course is part of Ateneo CORD E-Learning Series (ACES). Ateneo Center for Organization Research and Development (Ateneo CORD) and Ateneo Java Wireless Competency Center (AJWCC) are two centers in Ateneo working together to deliver online courses that are designed to respond to the needs of busy individuals who seek to build competencies through further training and learning.
Registration Fee:
P9,950.00 inclusive of online course access, certificate, and taxes.
Early Bird Discount: 10% discount on or before June 25, 2008.
What sells? What doesn’t? Find out about Effective Marketing at ACES!
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‘Marketing That Sells’ is an online course accessible to anyone with Internet access. Log onto class anytime anywhere! Collaborate with our Experts and fellow participants from all over the country via online chat, forums, and activities. The course has exciting, dynamic aspects, such as podcasts, simulations, animation, online exams, and much more!
Who Should Attend:
Marketing and Sales Practitioners, Professionals with a technical, financial, creative and support background from junior to senior level, who need to gain awareness and understanding of the techniques, tools, and processes involved to make sound marketing decisions.
Target Audience:
Beginners to Intermediate Marketers and Non-Marketers.
Program Content:
Learn the dimensions abounding effective marketing as this course illustrates how the concepts of marketing strengthens your company’s performance. Various case studies are provided to ensure that you can concretely apply the principles you learn to the existing challenges you face.
Learn how best to position their products or services in the market, leading to better sales generation.
Module 1: Understanding the critical role of marketing in organizations and society
- understanding marketing in the modern context
- the 5 elements of marketing process
Module 2: Knowing the customer
- understanding buyer behavior
- market segmentation
- market targeting
Module 3: Basic marketing strategy and the Positioning Statement
- differentiating and positioning
Module 4: The pricing strategy
- setting the price
- responding to price changes
Module 5: Marketing communication
- the communication process
- developing effective communication
Course Instructor:
Noel M. Cortez enjoys the best of both worlds — the corporate and the academe. He has 17 years of corporate experience as Senior Brand Manager of Unilever, Marketing Head of Ramcar, Segment Manager of IBM, and Sales Strategy and Channel Development Head of Globe Telecom Inc. Currently, he is Vice President of Bank of Commerce. He is also the Director of Marketing Distribution Management Program for AIM EXCELL and a Professor for Sales and Marketing for AIM MBA Program. He finished Electrical Engineering from the University of the Philippines and earned his Master in Business Management from AIM.
The Online Course is part of Ateneo CORD E-Learning Series (ACES). Ateneo Center for Organization Research and Development (Ateneo CORD) and Ateneo Java Wireless Competency Center (AJWCC) are two centers in Ateneo working together to deliver online courses that are designed to respond to the needs of busy individuals who seek to build competencies through further training and learning.
For more info:
Fiera De Manila, Inc.
Tel. : +632-896-0637, 899-6216
Fax.: +632-896-0637, 890-2101
Email:
Visit Website: http://www.fmi.com.ph